Skechers shop

Origins and History

The American company SKECHERS was founded in 1992 in Los Angeles by Robert Greenberg. SKECHERS USA Deutschland GmbH is a subsidiary of SKECHERS S.à.r.l. and SKECHERS USA, Inc. The company originates from the USA and is headquartered in Manhattan Beach, California. It is listed on the New York Stock Exchange and sells its products in more than 100 countries. The German head office is located in Dietzenbach near Frankfurt in Hesse, with additional showrooms and brand-owned stores across the country.

SKECHERS designs, develops, and markets a wide range of lifestyle footwear for men, women, and children, performance running shoes, as well as lifestyle and performance apparel and accessories for both men and women. SKECHERS shoes and apparel are available in department stores, footwear retailers, sports shops, and in SKECHERS’ own stores in over 170 countries – through subsidiaries in Canada, Japan, Europe, and Latin America, joint ventures in Asia, and distributors around the world.

Key Products and Technologies

SKECHERS inspires fashion lovers, athletes, and active individuals worldwide with groundbreaking technologies, exciting designs, and exceptional comfort. These qualities are combined in every pair of shoes, proving once again that SKECHERS truly is the “Comfort Technology Brand.” Across its various collections, SKECHERS incorporates a wide range of proprietary tech features. The most well-known technologies include the comfort insoles: “SKECHERS Air-Cooled Memory Foam” and the new comfort innovation “SKECHERS Arch Fit,” which delivers an unparalleled walking experience.

SKECHERS’ USPs include outstanding wearing comfort, lightweight footwear, a wide variety of styles – from minimalistic to bold – and excellent value for money.

The SKECHERS product range clearly shows that the brand does not limit itself to a single target group. SKECHERS appeals to men, women, and children alike. However, it’s fair to say that the design and aesthetics of the shoes are often inspired by the younger generation.