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THE ADIDAS BRAND

adidas is one of the world’s best-known sports brands and has deep roots in sport. Its diverse portfolio includes footwear, clothing and other products for a wide range of sports, as well as sport-inspired lifestyle products.

WHAT MAKES THE ADIDAS BRAND SPECIAL

Everything adidas does has its roots in sport. Guided by the motto ‘Through sport, we can change lives’, the brand develops products for athletes across a range of sports and performance levels. Innovation, sporting expertise and a close connection with consumers shape the brand’s development.

ORIGINS AND HISTORY

The history of adidas began in Herzogenaurach. On 18 August 1949, Adi Dassler founded the ‘Adi Dassler adidas Sportschuhfabrik’ and set up the business with 47 employees. In the same year, he registered a shoe and the famous three stripes as a trademark.

Since then, adidas has been part of numerous milestones in sport. In 1954, the German national football team wore football boots with interchangeable screw-in studs when they won the World Cup. In 1970, adidas supplied the official match ball for a FIFA World Cup for the first time with the TELSTAR. This was followed by numerous well-known products and technologies such as Torsion, Predator, adizero and Boost.

Today, adidas combines its long-standing sporting heritage with the ongoing development of new products for sport and lifestyle.

TARGET AUDIENCE

adidas caters to athletes as well as people who combine sport and lifestyle. The range covers numerous sports and activities, spanning from performance products to sports-inspired streetwear.