All products from Diadora

THE DIADORA BRAND

"Sport is our way of life."

Sport is not just about performance, goals, records, limits, and so on. All sports teach us that every step, no matter what it looks like, can be the most important one – just like in life. The performance of our next step can be decisive.

WHAT MAKES DIADORA SPECIAL

Craftsmanship Tradition
Diadora’s roots lie in Montebelluna, in the Veneto region, which has made a name for itself worldwide as a shoe district and stands as a symbol of expertise and a benchmark for outstanding quality in sports shoe culture. The production site, restored in 2015 after nearly 15 years, reflects a manufacturing tradition based on the value of craftsmanship that has guided our company for 70 years. Style is a natural consequence.

Made in Italy
Diadora’s goal is to bring Italian excellence to the world: for this reason, the company has always invested great attention in the production sector, with a strategy aimed at preserving and strengthening the key factors of Made in Italy and the know-how of the Montebelluna district.

Generations Compared
At the production site, people who have worked at the company for more than 40 years work side by side with enthusiastic young individuals eager to learn this unique craft, based on tradition, knowledge, and experience.

SUSTAINABILITY

Diadora has chosen a gradual, methodical approach to sustainability, enabling the creation and redesign of efficient and responsible processes; the continuous integration of systemic thinking into our processes and products to improve Diadora’s performance in sustainability and beyond. Diadora has committed to adhering to and being guided by the best international standards. The brand believes that sustainability is a long journey, and that every step is meaningful and relevant.

HERITAGE LINE
The Heritage line’s packaging is made from paper derived from excess seaweed from the ocean, while Diadora stores offer shoppers made from 100% recycled paper and printed with water-based inks.

PARTNERSHIP
Diadora is a partner of the Peres Center for Peace and Innovation, a non-governmental organisation founded in Israel by Nobel Peace Prize laureate Shimon Peres, which promotes the Twinned Peace Sports School project each year. This initiative gives a group of Palestinian and Israeli girls the opportunity to play football in mixed teams and experience on the pitch how exciting peaceful coexistence and mutual acceptance can be.